Cathay Pacific renews global agency mandate with Publicis Groupe

As part of the renewed mandate, Publicis will continue to handle integrated creative and media responsibilities for Cathay's travel, cargo and Lifestyle businesses across global markets

by e4m Staff
Published: Jul 23, 2026 11:24 AM | 1 min read

Cathay Pacific renews global agency mandate with Publicis Groupe

Cathay Pacific has retained Publicis Groupe as its global agency partner after a strategic review initiated in November 2025.
The review process included agency briefings, strategy presentations, discussions with regional stakeholders, and commercial negotiations.
Publicis has secured a new three-year contract to manage integrated creative and media responsibilities for Cathay's travel, cargo, and lifestyle businesses globally.
Edward Bell, Cathay Pacific's general manager of brand, insights, and marketing communications, emphasized the importance of the partnership in building a future-ready marketing ecosystem.

Cathay Pacific has reportedly retained Publicis Groupe as its global agency partner after concluding a strategic agency review launched in November 2025.

Media reports said the review involved agency briefings, strategy presentations, discussions with regional stakeholders and commercial negotiations before a final decision was made.

Following the process, Publicis secured a fresh three-year contract

As part of the renewed mandate, Publicis will continue to handle integrated creative and media responsibilities for Cathay's travel, cargo and Lifestyle businesses across global markets.

Reports quoted Edward Bell, general manager, brand, insights and marketing communications, Cathay Pacific, as saying: “As Cathay enters the next phase of its growth journey, we remain focused on building a future-ready marketing ecosystem that supports our ambition of becoming one of our customer’s most loved service brands."

"Publicis demonstrated the strategic capabilities, global reach and innovative thinking to help make this happen. We look forward to continuing our partnership as we strengthen our brand and deliver impactful marketing for customers around the world," he added.